New Buster Douglas Backyard Bar-B-Q

EVERETT, WA -- (Marketwired) -- 01/26/16 -- Seen On Screen TV, Inc. (OTCQB: SONT) announces today that it has entered into an exclusive licensing agreement with James "Buster" Douglas, former undisputed Heavyweight Champion of the World, who knocked out Mike Tyson to take all three of his titles, and Tony Reynolds, co-authors of the book, "Buster's Backyard Bar-B-Q, Knockout Diabetes Diet," (aka Buster's Bar-B-Q). The agreement will be to produce a new line of barbecue products that will be branded along with a new edition of their book, which will also be marketed by advertising agency VoiceFlix, Inc., under the agreement. The combined cookbook, sauces and cooking appliances constitute a package that will tap into four highly profitable market segments, including the $6 billion dollar condiment industry, the $7.6 billion dollar outdoor furniture and grill industry, the $28 billion dollar book industry, as well as participate in the $250 billion dollar infomercial industry.

Co-author Tony Reynolds said, "Our book, 'Buster's Backyard Bar-B-Q, Knockout Diabetes Diet,' lays out our philosophy of cooking and our belief that people can eat healthy while being able to enjoy really delicious food. Now we have partnered with Seen On Screen TV, Inc. to spread our message far and wide. We have a full range of products in development, as well as plan to revamp and re-release the book and promote its message."

Antoine Jarjour, CEO of Seen on Screen TV, Inc., said, "We are proud to have been chosen to represent Buster Douglas' book, and to develop the brand with a new line of exclusive products. Now that 2016 has begun, we can begin to reveal our plans as we rollout our new exclusive lineup of products and our strategic move to market our own brands of products. This deal with Tony and Buster's organization looks like the start of a real turning point for us."

ABOUT Seen On Screen TV, Inc.

Seen On Screen TV, Inc. is a global retailer selling products through its range of websites and direct response television advertising. Headquartered in Everett, Washington, it markets direct to the public its own branded products as well as other specialty products using television commercials and infomercials to drive direct response telephone calls to its call centers and also driving traffic to its websites to create corporate awareness as well as online sales. For more information about the corporation please visit: http://www.seenonscreentv.com

Safe Harbor for Forward-Looking Statements

This press release may contain forward-looking information. There are many factors that could cause the Company's expectations and beliefs about its operations, its services and service offerings, its results to fail to materialize. All forward-looking statements in this press release are based on information available to us as of the date hereof. Management assumes no obligation to update these forward-looking statements. Factors that could cause actual results to differ materially from those contemplated in any forward-looking statements made by us herein are discussed in filings we make with the United States Securities and Exchange Commission (SEC), including in our Annual Report on Form 10-K and also reports on Form 10-Q and Form 8-K and available on our website: http://ir.seenonscreentv.com

Contact: Paul Knopick E & E Communications 940.262.3584 Pknopick@eandecommunications.com

Source: Seen on Screen TV, Inc.